nfl jerseys Technology and 21st Century Small Business Owners

When I got my marketing degree 10 years ago, the prices do not include references to the types of marketing materials that are available today. Having a website was not as important as it is today. Even if we computer classes, as they were designing and building a Web site has not been included in the program. How to create effective campaigns newsletter e-mail marketing and design of the mail is not taught. The choice of marketing strategi nfl jerseys es 10 years ago included the distribution of flyers, word of mouth, radio and television advertisements in newspapers, Yellow Page ads and sales letters. The technology has paved the way small businesses 21st Century changed (OLS) to market their products and services, and their choice of means of communication. Today, the marketing strategies of the 21 Century campaigns for small business e-mail marketing, e-newsletter, Google AdWords, writing articles and blogs, to participate in the target markets, online forums and networks, to name a few. However, the word of mouth is still the most effective and efficient means of marketing. If a small company with a budget large enough, some marketing strategies and media of yesterday can still be used. Technology, however, has leveled the field. Small business owners have the option of online marketing, which is less costly than traditional methods online.

Technology has also changed the way businesses communicate. Ten years ago, are the only options, mail, fax and phones. Now, in the 21 Century small business or a major options include Skype, e-mail, digital computer (webcam) conferencingor virtual meetings, video e-mails, Instant Messaging (IM), GoToMeeting, and GoToMyPC. Skype is software that allows you to use the Internet, headset or speakers, and a microphone to place phones calls around the world. With e-mail software, documents can be sent between recipients as e-mail attachments. Webcam and the Internet are used to perform teleconferences or virtual meetings between two or several people. Webcam is also used for creating videos for video e-mails. IM is real-time conversation between two or more people using typed text and the Internet. Yahoo and MSN provide the software for instant messaging capabilities. 21st Century small business owners have the ability to schedule and attend online meetings with GoToMeeting software and the Internet. Using GoToMyPC, a business owner is able to access his or her PC from anywhere with a web browser or wireless device. In addition, if the owner has a virtual administrative assistant who needs to access his or her desktop to perform certain administrative tasks, the assistant would be able to with GoToMyPC software.

Thus, technology has made it possible for SBO to have administrative assistance without the person being present in their offices. These administrative assistants arechicago bears jersey
known as Virtual Assistants. Technology allows administrative assistants to provide their services virtually. Virtual assistants are business owners also; therefore, they are able to anticipate the business owner’s needs, which make the working relationship beneficial and viable.

Technology has provided 21st Century small business owners with the ability to operate similarly to large corporations. Now SBO can afford to market their products and services. In addition, their budget can accommodate retaining the services of a Virtual Assistant, which will cost less than hiring an onsite administrative assistant. In the last 10 years there have been a lot of changes in how 21st Century small business owners conduct marketing, as well as the choices of communication tools that are available due to technolog cheap nfl jerseys y.